Weekend at the Cottage

CHALLENGE A food brand that literally started as a cottage business and needed a brand overhaul. The existing brand was too hard to read and did not transfer to product, website or social posts. Provide a brand foundation, that originally was just a redesign of the logo but became a brand revitalization. SOLUTION Before the new logo was created the owners were taken through the exercise of discovering their “Why”. This revelation led to an entirely new brand architecture, and meaning for the company. Do you see the different hidden meanings of the logo?